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A multiple goals theory of personal relationships: Conceptual integration and program overview

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SAGE PUBLICATIONS LTD
DOI: 10.1177/0265407510373262

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avoidance; communication; goals; message production; relationships; relational satisfaction

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Despite being the dominant perspective for understanding how messages are produced in interpersonal communication, multiple goals theories of communication have not been prominent in relationship scholarship. In this article, I argue that multiple goals theories can be adapted to provide important insights into communication and relational outcomes (e.g., satisfaction). To illustrate the utility of this perspective, I summarize three sets of studies from my research program and conclude that a multiple goals perspective can enrich both relationship and message production scholarship. In particular, a multiple goals perspective provides a counterpoint to some overly simplistic conceptualizations of relational interaction and highlights important research questions that are rarely addressed.

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