期刊
TOURISM MANAGEMENT
卷 31, 期 5, 页码 652-664出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2009.07.010
关键词
Authenticity; Structural equation modeling; Cultural heritage tourism
This study examines the relevance and conceptualizations of the authenticity concept in cultural tourism from the managerial standpoint. We propose a consumer-based model in which authenticity is a key mediating construct between cultural motivation and loyalty. The model is empirically examined by means of a survey conducted on 25 Romanesque heritage sites in four European countries. A confirmatory factor analysis and structural equation modeling were performed using LISREL 8.72. The results indicate that cultural motivation is an important antecedent of both object-based and existential authenticity, which in turn influence tourist loyalty. Theoretical, managerial and marketing implications of authenticity are discussed, showing that the consumer-based perspective can transcend some 'irreconcilable tensions' related to this concept. (C) 2009 Elsevier Ltd. All rights reserved.
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