期刊
JOURNAL OF SMALL BUSINESS MANAGEMENT
卷 48, 期 4, 页码 475-496出版社
WILEY
DOI: 10.1111/j.1540-627X.2010.00305.x
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This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.
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