期刊
INFORMATION & MANAGEMENT
卷 52, 期 7, 页码 840-849出版社
ELSEVIER SCIENCE BV
DOI: 10.1016/j.im.2015.07.005
关键词
Social exchange; Social learning; Identity communication; Knowledge contribution
Based on social capital theory, social exchange theory, and social cognitive theory, this study explored why users continuously contribute knowledge to online social Q&A communities. Empirical panel count data were collected from a popular Chinese online social Q&A community. The results from a negative binomial regression model with user fixed effects indicate that a user's self-presentation, peer recognition, and social learning have a positive impact on his knowledge-contribution behaviors. The findings can help guide the development and operation of online social Q&A communities. (C) 2015 Elsevier B.V. All rights reserved.
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