期刊
INFORMATION & MANAGEMENT
卷 52, 期 3, 页码 305-316出版社
ELSEVIER
DOI: 10.1016/j.im.2014.12.008
关键词
Electronic word-of-mouth; Sense of membership; Review credibility
资金
- Fundamental Research Funds for the Central University [JBK120505]
- City University of Hong Kong [7004124]
- Special Project for Financial Security and Collaboration Innovation Center [JRXT201305]
- MOE Project of Key Research Institute of Humanities and Social Science in University [12JJD790026]
This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study. (C) 2014 Elsevier B.V. All rights reserved.
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