期刊
INFORMATION & MANAGEMENT
卷 52, 期 4, 页码 468-482出版社
ELSEVIER
DOI: 10.1016/j.im.2015.01.008
关键词
Social media; Co-creation experience; S-O-R framework; Task-relevant cues; Affection-relevant cues; Future participation intention
资金
- National Natural Science Foundation of China [71332001, 71201062]
Social media offer unprecedented opportunities for companies to involve their customers in value co-creation through the use of social media sites. However, why customers participate in co-creation activities on these firm-initiated social media sites have received insufficient academic attention. Based on the stimulus-organism-response paradigm, this study develops a model to theorize how site characteristics improve customers' co-creation experiences and subsequently affect their intention to participate in co-creation in the future. The results indicate that future participation intention is determined by customer learning value, social integrative value, and hedonic value experiences, which are influenced by perceived task-relevant and affection-relevant cues. (C) 2015 Elsevier B.V. All rights reserved.
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