期刊
COMPUTERS IN HUMAN BEHAVIOR
卷 27, 期 2, 页码 755-762出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2010.10.023
关键词
Twitter, Connection; Uses and gratifications; Social media
Twitter is an Internet social-network and micro-blogging platform with both mass and interpersonal communication features for sharing 140-character messages, called tweets, with other people, called followers. Hierarchical OLS regression of survey results from 317 Twitter users found that the more months a person is active on Twitter and the more hours per week the person spends on Twitter, the more the person gratifies a need for an informal sense of camaraderie, called connection, with other users. Controlling for demographic variables does not diminish this positive relationship. Additionally, frequency of tweeting and number of @replies, public messages between Twitter users, mediate the relationship between active Twitter use and gratifying a need for connection. Results are discussed in light of uses and gratifications theory. (C) 2010 Elsevier Ltd. All rights reserved.
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