Vicarious intergroup contact effects: Applying social-cognitive theory to intergroup contact research

This contribution examines the role of vicarious contact (observing in-group members having successful cross-group contact) as a tool to improve intergroup relations. Expanding previous research on indirect intergroup contact, vicarious contact (1) integrates and applies concepts of social-cognitive theory (Bandura, 1986) to the field of intergroup contact research; (2) broadens the study of indirect contact effects to the observation of successful cross-group interactions; and (3) proposes to increase people's intention for direct cross-group contact. Two video-based experiments indicate that vicarious contact improves attitudes towards the out-group and increases participants' willingness to engage in direct cross-group contact. These studies provide evidence that the relation between vicarious contact and intergroup attitudes (and willingness to engage in direct contact) is sequentially mediated by self-efficacy expectancy and perceived intergroup uncertainty. Implications of these findings for further research on the (indirect) contact hypothesis and their application will be discussed.