期刊
JOURNAL OF BUSINESS VENTURING
卷 26, 期 3, 页码 321-340出版社
ELSEVIER
DOI: 10.1016/j.jbusvent.2009.09.005
关键词
Franchising; Trust; Satisfaction; Conflict; Compliance; Reciprocity
类别
Despite the danger of franchisee non-compliance as a severe impediment to overall franchise operation and performance, there is currently minimal understanding of the key factors that lead to these behaviors. Using a foundation of relational exchange theory, we construct and test a model that demonstrates how two distinct forms of trust, based upon perceptions of franchisor integrity and franchisor competence, are critical to explaining the roles that relational conflict and satisfaction play in influencing franchisee compliance. Implications of these findings are then demonstrated to have compelling relevance to the effective management of franchise systems. (C) 2009 Elsevier Inc. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据