期刊
JOURNAL OF TRAVEL RESEARCH
卷 50, 期 4, 页码 454-464出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0047287510368164
关键词
self-congruity; destination choice; personality; tourism; destination image; destination branding
This paper investigates (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travelers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and sociodemographic characteristics are very limited in their ability to explain when self-congruity occurs.
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