Ideology is related to basic cognitive processes involved in attitude formation

Ideological orientation shapes the perception of the social world and conservatism is associated to an increased weighting of negative over positive information. In the present work we explored how this ideology-based difference is also related to basic cognitive processes involved in attitude formation. In particular, we hypothesized that conservatives, as compared to liberals, would show stronger illusory correlation effects when negative information is relatively infrequent. In Study 1 we employed the typical illusory correlation paradigm (Hamilton & Gifford, 1976) and results confirmed the hypothesis: conservatives developed more negative impressions toward the minority group and showed consistent memory biases. In Study 2, positive information represented the infrequent dimension and in this case no ideology-based difference was observed. Overall, findings indicate that when exposed to numerically different novel groups and negative behaviors are infrequent, illusory correlation effects are accentuated among individuals embracing conservative rather than liberal views of the world. This result may help to understand why conservatives tend to form more negative attitudes toward social minorities. (C) 2011 Elsevier Inc. All rights reserved.