期刊
JOURNAL OF BUSINESS RESEARCH
卷 64, 期 10, 页码 1025-1033出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2010.11.008
关键词
Adolescents; Online consumer self-efficacy; Consumer socialization; Online shopping motivations; Online shopping
类别
This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making. (C) 2010 Elsevier Inc. All rights reserved.
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