期刊
JOURNAL OF BUSINESS RESEARCH
卷 64, 期 12, 页码 1320-1326出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2010.12.002
关键词
Market orientation; SME performance; Small business strategy; Small business marketing
类别
A number of studies in the marketing literature have examined the construct of market orientation (MO). These studies generally show a positive link between MO and organizational performance. This paper examines MO specifically in the context of small and medium sized enterprises (SMEs). An in-depth review of the extant literature is used to develop a conceptual framework by exploring the major antecedents of MO, the MO-Performance relationship, and the key mediators and environmental moderators of this relationship. This paper also examines several studies on SMEs with respect to various aspects of this framework and offers suggestions for future research in order to understand more thoroughly how MO influences SME performance. (C) 2011 Elsevier Inc. All rights reserved.
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