4.1 Article

The effect of initial trust on user adoption of mobile payment

期刊

INFORMATION DEVELOPMENT
卷 27, 期 4, 页码 290-300

出版社

SAGE PUBLICATIONS LTD
DOI: 10.1177/0266666911424075

关键词

mobile Internet; mobile payment; initial trust; perceived ubiquity; perceived security; China

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Due to the high perceived risk and low switching cost, it is critical to building users' initial trust in mobile payment in order to facilitate their adoption and usage. The purpose of this research is to examine the effect of initial trust on user adoption of mobile payment. We conducted data analysis with structural equation modeling. The results indicated that perceived security, perceived ubiquity and perceived ease of use have significant effects on initial trust, which in turn determines perceived usefulness and usage intention. We also found that perceived cost is a significant determinant of usage intention.

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