CASINO DEVELOPMENT AND VISITOR SATISFACTION: A CASE OF KOREA

As the only casino in the country to accept domestic patronage, Korea's Kangwon Land Casino was first introduced to revitalize a local economy no longer sustained by coal mining. In investigating this initiative, this study aims to identify the factors that attract domestic visitors to the casino, via a survey of visitors to the site and an analysis of visitor responses. The study firstly outlines and explains why a casino development was chosen to revitalize the local economy, and how areas formally classified for mining were rejuvenated and newly designated districts of tourism and tourism promotion. The investigation then presents the core findings of the study, focusing on visitor satisfaction to the site, along with areas of the site requiring further improvement based on the findings. In sum, the study assists planners to more successfully develop casinos in coordination with local residents, enhancing the capacity of casino developments to revitalize local areas in the longer term. The study offers valuable suggestions for casino development, above all in its initial stages and especially within Asian contexts.