期刊
SUSTAINABILITY
卷 10, 期 7, 页码 -出版社
MDPI
DOI: 10.3390/su10072519
关键词
customer perception; psychic distance; supply chain; sustainability; sourcing strategies
This study analyzes whether customer perceptions towards sustainability are affected by a company's country of origin and sourcing strategies. This study builds upon the literature regarding customer interest in sustainable products. It adds the country of origin to the link between customer and company, and analyzes if and how customer perceptions change when they are introduced to a sustainability scandal, hence analyzing possible 'association by guilt'. It compares their reactions to offshore scandals and to local scandals, therefore taking psychic distance as an important variable into consideration. Customer perceptions of company sustainability was found to have an impact on purchasing behavior. Findings show that perceptions are influenced by psychic distance. Furthermore, companies should take into account the risk of association by guilt when developing their global sourcing strategies.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据