Evaluating Tourist Destination Performance: Expanding the Sustainability Concept

Performance evaluations are a critical tool in promoting the sustainability of tourist destinations. The literature shows a lack of consensus on basic terminology and definitions of destination performance. While research focuses on business efficiency, areas such as development effectiveness, social equality, and environmental integrity are still not well understood, even though these are salient elements of sustainable development. This paper provides a framework for evaluating destination performance under the 4E rubric of economy, efficiency, effectiveness, and environmental quality, which reflects a more holistic and effective destination performance. The information entropy weight method and a multi-factor comprehensive evaluation model are developed and applied to an international destination, Zhangjiajie, China, which was selected as a case study to test the framework developed. Results show that the economy, efficiency, effectiveness, and environmental quality aspects should be considered when evaluating tourism development performance. The empirical analysis shows that based on these criteria, Zhangjiajie's destination performance improved measurably during the test period from 2005 to 2009. The results indicate that significant events, natural disasters, and financial crises influence performance most.