期刊
ACADEMY OF MANAGEMENT REVIEW
卷 37, 期 3, 页码 355-375出版社
ACAD MANAGEMENT
DOI: 10.5465/amr.2010.0146
关键词
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We argue that under certain circumstances crowdsourcing transforms distant search into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.
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