Research on the Collaborative Plan of Implementing High Efficient Supply Chain

Consumer goods industry is a highly competitive field, and globalization and economic integration have a tremendous impact on the supply chain operation of consumer goods industry. Based on this, the paper first introduces the problems and challenges from channel demand chain, put forwards demand-oriented supply chain collaborative plan and its value, and then builds the framework of the collaborative plan, and briefly describes the characteristics of various activities and internal relationship between each other. Based on this, a case is introduced to be analyzed empirically. At last, the paper summarizes the key elements of successfully implementing the collaborative plan. (C) 2011 Published by Elsevier B.V. Selection and/or peer-review under responsibility of International Materials Science Society.