TAKING THE MORAL TURN IN TOURISM STUDIES

Morality tends to receive little direct consideration in the realm of mainstream social science, but moral dimensions are an unavoidable feature of all human activities, including scholarly pursuits. The paucity of formal discussion about this issue is particularly unfortunate in tourism studies, given that those of us working here operate on loaded moral territory, confronting a phenomenon that at once speaks of light-hearted pleasure and heavy social consequences. This conceptual paper briefly traces the history of moral concerns in tourism studies, indirectly articulated as they have typically been, and then attempts to provide some grounding analysis on why overt talk of such matters has been so difficult to tackle in this domain-and why things need to change.