期刊
JOURNAL OF RETAILING AND CONSUMER SERVICES
卷 19, 期 6, 页码 613-620出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2012.08.001
关键词
Second Life; Virtual world; Consumers' shoppingintentions
类别
The objectives of this study were to understand that factors affecting consumer intention to shop in a virtual world and to analyze the relationships among these factors. Particularly, this study explored consumer innovativeness (consumer novelty seeking, consumer independent judgment making) as an external variable that influences consumer intention indirectly through its effects on consumer experiences with the virtual world application (ease of use, control, concentration, enjoyment). The findings indicated that consumers perceived enjoyment and control positively influenced their shopping intentions. While consumer novelty seeking had no significant effect on shopping intention consumer independent judgment making significantly affected consumers intention to shop in a virtual world indirectly through its positive effects on perceived control, enjoyment, and ease of use. (C) 2012 Elsevier Ltd. All rights reserved.
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