期刊
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
卷 18, 期 1, 页码 16-31出版社
OXFORD UNIV PRESS INC
DOI: 10.1111/j.1083-6101.2012.01598.x
关键词
Source credibility; computer-mediated communication; electronic word of mouth; online product reviews
This study posits that sources of online product reviews can induce differential effects on 2 dimensions of source credibility, perceived expertise and perceived trustworthiness. Study 1 shows that experts are perceived as having more expert knowledge, but at the same time as having less trustworthiness than laypersons, and vice versa. These opposing credibility evaluations suppress the effect of online source identification on readers' attitudes toward online product reviews. Study 2 finds that these opposing credibility assessments only emerge when the expert status of the source is based on self-claims. When the expert status of the online source is based on peer ratings, the source is assessed as having both expertise and trustworthiness.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据