期刊
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
卷 15, 期 10, 页码 543-550出版社
MARY ANN LIEBERT, INC
DOI: 10.1089/cyber.2012.0128
关键词
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Given to the remarkable profitability of digital items in social virtual worlds (SVWs), such as SecondLife, Cyworld, and Habbo Hotel, it has become crucial to understand SVW users' postadoption behaviors toward digital items. This study develops a theoretical framework to examine key antecedents of users' intentions to repurchase and recommend digital items. Data collected from 256 users of digital items were empirically tested against the research model. The analysis results indicate that both user satisfaction and a perceived value play an important role in establishing users' postadoption intentions about digital items. Moreover, the results clearly show what roles perceived usefulness, perceived enjoyment, and perceived fee play in SVW environments.
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