You are what you tweet: Personality expression and perception on Twitter

Microblogging services such as Twitter have become increasingly popular in recent years. However, little is known about how personality is manifested and perceived in microblogs. In this study, we measured the Big Five personality traits of 142 participants and collected their tweets over a 1-month period. Extraversion, agreeableness, openness, and neuroticism were associated with specific linguistic markers, suggesting that personality manifests in microblogs. Meanwhile, eight observers rated the participants' personality on the basis of their tweets. Results showed that observers relied on specific linguistic cues when making judgments, and could only judge agreeableness and neuroticism accurately. This study provides new empirical evidence of personality expression in naturalistic settings, and points to the potential of utilizing social media for personality research. (C) 2012 Elsevier Inc. All rights reserved.