Traffic Psychology and Driver Behavior

In this paper the authors analyze the interaction of road-safety and human factors to identify personality, attitude, ability and reliability of a driver. By psychology methods, the construction process of driver personality has been investigated by the study of processes of perception, learning and memory. Since from personality derives the driver performance, is possible to detect behaviours that tend to result in decreasing driving risk. In this way the authors provide useful indications for design of safe roads and he concludes that during the road design and management is very important the presence of a new rule, the psychologist. (C) 2012 The Authors. Published by Elsevier Ltd. Selection and/or peer-review under responsibility of SIIV2012 Scientific Committee