Measuring the willingness-to-pay of air-rail intermodal passengers

This paper measures the willingness-to-pay of passengers for air-rail intermodal products. Several studies have been conducted in Europe to identify ways of improvement for a wider use of air-rail intermodal products. Different solutions have been considered including luggage through-handling, coordination of timetables, and compensation for delay, but the question of their price was not addressed. Using a conjoint analysis, we measure the willingness to pay of intermodal passengers for different versions of intermodal services. We find differences in the reservation prices of passengers according to several socio-demographic characteristics and infer some managerial implications. (C) 2012 Elsevier Ltd. All rights reserved.