期刊
ANNALS OF TOURISM RESEARCH
卷 40, 期 -, 页码 191-212出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.annals.2012.09.001
关键词
decision-making; two-memory systems; dual-process models; full factorial designs of experiment
This study contributes to research on dual-process models by testing an interactive approach for explaining information-processing strategies that individuals use in travel decision-making. The interactive approach was supported with testing of independent effects in low-involvement situations and interdependent effects in high-involvement situations. Independent effects were supported by the study results for low-involvement situations indicating individuals focus on the effortless-processing mode rather than the effortful-processing mode. Interdependent effects were also supported by the study results for high-involvement situations indicating individuals use the effortless-processing cue to compensate for insufficient information of the effortful-processing cue. Independent and interdependent effects provide strong evidence that the effortless-processing mode plays a significant role in travel decision-making.
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