期刊
JOURNAL OF TRAVEL & TOURISM MARKETING
卷 30, 期 3, 页码 169-185出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2013.774911
关键词
Destination image; overall satisfaction; perceived risk; behavioral intention
This study examined the influence of destination image and overall satisfaction toward behavioral intention of travelers to Thailand. The results found that destination image dimensions of quality of hotels and restaurants and cultural and natural attractions significantly influenced overall satisfaction. In addition, overall satisfaction had a positive effect on behavioral intention. This study further investigated the moderating effect of perceived risk on the relationship between overall satisfaction and behavioral intention. Travelers with low perceived risk of these natural disasters had a tendency for greater positive destination image, overall satisfaction, and behavioral intention than travelers with high perceived risk.
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