An Application of the Transtheoretical Model to Becoming Vegan

This article applies the transtheoretical model TM to veganism. By and large, the TM is a model of behavioral change that incorporates different stages to describe how an individual moves from an unhealthy behavior to a healthy one. The TM construes change as a five-stage process. The five stages of change are (a) precontemplation, (b) contemplation, (c) preparation, (d) action, and (e) maintenance. In this analysis, the model is applied to a person's determination to become vegan. A person chooses to become a vegan by eliminating all animal products from his or her diets; he or she does this by progressing through the stages, as prescribed by the model. The different changes people make to their life are described in detail. It is also possible to measure the success of a person's progression based on positive health changes that he or she experiences.