期刊
TOURISM MANAGEMENT
卷 36, 期 -, 页码 364-376出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2012.10.006
关键词
Nature-based tourism activity products; Motivation; Behaviour models; Recreation experience preference (REP); Purchase intention; Consumer behaviour; Market segmentation
Tourism is acknowledged to be an important business sector in rural areas. This paper argues that second-home owners constitute an important market segment for businesses that offer nature-based tourism activities. Previous research has shown that a number of factors influence tourist behaviour. This study examined how motivation and demographic variables affect second-home owners' intention to purchase three different types of activity products: learning, adventure, and hunting products. We found substantial variations in the purchase intentions for these products among second-home owners. These intentions were influenced by push and pull motivations, age, income and educational level. Second-home owners with a high intention of purchasing nature-based tourism activity products tend to be young, high-income, and socially oriented risk takers. Businesses offering nature-based tourism activity products should use a combination of demographic and psychographic variables when they segment the second-home market (C) 2012 Elsevier Ltd. All rights reserved.
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