期刊
COMPUTERS IN HUMAN BEHAVIOR
卷 29, 期 4, 页码 1350-1357出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2013.01.007
关键词
RateMyProfessors.com; RMP; Electronic word-of-mouth; eWOM; Online student evaluations; Ease-of-retrieval effect
Over the past few years, a number of studies have examined the impact of the Rate My Professors (RMP) website (RateMyProfessors.com) on higher education. The focal area of examination is whether students' evaluations of their professors on RMP are valid. The current study attempts to push the RMP discussions to a deeper level through two studies. Study 1 illustrates that students rely on the valence of review information on RMP to make their course selection decisions without considering its validity. Study 2 shows that students' decision-making process tends to be biased as a result of review information available. The results of both studies suggest it is necessary for institutions to test new teaching evaluation models online. (C) 2013 Elsevier Ltd. All rights reserved.
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