期刊
JOURNAL OF WORLD BUSINESS
卷 48, 期 4, 页码 539-548出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jwb.2012.09.009
关键词
Product innovativeness; Speed to market; Trust; Power; Sensing capability; Emerging economy
类别
This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships. (C) 2012 Elsevier Inc. All rights reserved.
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