4.6 Article

Interaction processes in long-term relationships in the metal mining industry: Longitudinal case studies of capital equipment buying

期刊

INDUSTRIAL MARKETING MANAGEMENT
卷 42, 期 6, 页码 969-982

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ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2013.03.009

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Business relationships; Mining industry; Interaction processes; Adaptation processes

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This study investigates the development of the relationships between customers and suppliers of capital equipment in the mining industry. The interorganizational relationships were characterized along three sets of variables: context, task characteristics, and interaction processes. Longitudinal case study research was conducted, and four long-term relationships in the Portuguese metal mining industry were investigated. The domesticated nature of the market, compatibility of partners' objectives and strategies, and the choice of a direct channel are significant driving forces for the establishment and development of these relationships. Well-driven interaction processes were found determinant to relationship development and outcomes. Particularly, the extent of supplier-based adaptations and scope of after-sales agreements are core to relationship development and continuity. (C) 2013 Elsevier Inc. All rights reserved.

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