期刊
FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL
卷 42, 期 3, 页码 278-291出版社
WILEY
DOI: 10.1111/fcsr.12061
关键词
recycling; norm activation model; theory of planned behavior
This study proposed and tested a comprehensive model of the intention to recycle in which the norm activation model and the theory of planned behavior were combined. Data on consumer intention to recycle were collected from a panel of U. S. consumers. The final sample consisted of 421 participants. Structural equation modeling was employed to test the proposed model. The results support the hypotheses in that personal norms (from the norm activation model) together with attitude and perceived behavioral control (from the theory of planned behavior) influence the intention to recycle. In addition, subjective norms (from the theory of planned behavior) influenced the intention to recycle indirectly through attitude, personal norms, and perceived behavioral control. Also, awareness of consequences (from the norm activation model) influenced intention to recycle indirectly through attitude, subjective norms, and personal norms.
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