期刊
SCIENCE COMMUNICATION
卷 36, 期 1, 页码 56-80出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/1075547013494022
关键词
organization communication; public relations; quantitative analysis; new governance of science; medialization of science
This article contributes to the debate on the influence of organizational settings on scientists' media contact. Drawing on a quantitative survey of researchers (n = 942) from 265 German universities, the results indicate that a large proportion of scientists from all disciplines participate regularly in the dissemination of research findings. The authors provide evidence that scientists' media efforts are influenced by how they adopt their university's desire to be visible in the media, as well as by the university's PR activities. The increased orientation toward news media is discussed in the light of the new governance of science within Europe.
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