期刊
CURRENT ISSUES IN TOURISM
卷 17, 期 2, 页码 145-163出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2012.749843
关键词
intentional consumption; impulsive consumption; experiential consumption; repeated measures; planned consumption
Experiential consumption includes the retention and recollection process of both positive feelings and memorable experiences after any onsite experiential consumption has ended. In order to better understand the unique characteristics of experiential consumption with regard to leisure and tourism, this study investigated impulsive consumption in the event tourism context. A sample of 83 attendees of a cultural art event was used to compare their intentional consumption with actual consumption on six spending categories. An onsite PDA survey coupled with a post hoc online survey was employed for the repeated measures method. The findings showed that there were significant differences between intentional and actual spending on dining and transportation as well as on the total amount of spending. Leisure and tourism destination marketers are advised to develop more situational and experiential products to increase positive impulsive consumption.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据