期刊
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
卷 19, 期 9, 页码 1009-1022出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10941665.2013.833126
关键词
carryover effects; mega event; Yeosu Expo; newspaper; polynomial distributed lag model
This study identifies variables affecting daily attendance at the 2012 Expo Yeosu, Korea, emphasizing the role the newspapers and promotions played during the Expo. A polynomial distributed lag model is estimated to determine the factors influencing daily attendance at the Expo. Results indicate that the variables of Saturday and first and second days of holidays, peak vacation season, media, and promotions have a significant positive effect on the number of visitors to the Expo. Discounted tickets increase the average daily attendance by approximately 27,000 visitors. Newspaper reports have a positive effect on attendance; more importantly, reports show carryover effects. The positive effect on attendance of a newspaper report increases up to the fourth day from the date of publication and then starts to decline. The effect of a newspaper report stops around the eighth day from the date of publication. The findings have practical implications for managing visitors to mega events.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据