Machiavellianism, self-monitoring, self-promotion and relational aggression on Facebook

Machiavellianism is a personality trait characterized by cynicism, emotional detachment and a willingness to manipulate others. Research investigating the behavior of Machiavellian men and women has focused on its influence in offline relationships. The popularity of social networking sites suggests that it is also important to consider the interactions of Machiavellian men and women in this context as well. Men (N = 54) and women (N = 189) completed questionnaires assessing Machiavellianism, self-monitoring, self-promotion and relational aggression. Analyses revealed that women who were high in Machiavellianism engaged in more dishonest self-promotion and relational aggression towards a close friend on Facebook whilst males with high levels of Machiavellianism engaged in more self-promoting behavior. In addition, both men and women high in Machiavellianism engaged in more self-monitoring. The findings demonstrate the importance of considering the influence of personality on online behavior and associated gender differences. (C) 2014 Elsevier Ltd. All rights reserved.