期刊
JOURNAL OF BUSINESS RESEARCH
卷 67, 期 9, 页码 1953-1958出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2013.11.004
关键词
Perceived marketplace influence; Sustainable consumption behaviors; Environmental concern; Consumer empowerment; Values and beliefs; Environmental psychology
类别
This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in mediating the relationship between concern and behavior, providing an explanation for prior inconsistencies in this relationship. Accordingly, Perceived Marketplace Influence plays a purposeful role in transforming environmental concern into behavior. This project extends previous research on the relationship between values, beliefs, and behavior by showing that one's perception of influence on the marketplace behavior of others significantly influences one's own marketplace behavior. Improved understanding of this relationship provides updated guidance to firms and policymakers for projecting and encouraging sustainable consumption behavior. (C) 2013 Elsevier Inc. All rights reserved.
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