Enhancing socio-ecological value creation through sustainable innovation 2.0: Moving away from maximizing financial value capture

There is considerable consensus that a key to addressing the serious socio-ecological crises facing the world is for organizations to implement innovations that foster sustainable development. Drawing from the sustainability, innovation, and Resource Based View literature, this paper aims to examine the organizational capabilities associated with promoting a particular sustainable innovation Conservation Agriculture among small-scale farmers in low-income countries. Findings suggest that a paradigm shift is needed to what we call Sustainable Innovation 2.0. Sustainable Innovation 2.0 is associated with a double bottom line approach to sustainability that seeks to enhance positive socio-ecological externalities while maintaining financially viable organizations (i.e., financial well-being is subservient to socio-ecological well-being). We describe how Sustainable Innovation 2.0 is associated with: i) making rare sustainable innovations commonplace; ii) making inimitable emerging sustainable innovations transferable; and iii) developing institutional infrastructures and bundles of resources that counteract the non-substitutability of sustainable innovations. We discuss the implications of these ideas for the associated literature and for future research. (C) 2017 Published by Elsevier Ltd.