Processing Social Media Images by Combining Human and Machine Computing during Crises

The extensive use of social media platforms, especially during disasters, creates unique opportunities for humanitarian organizations to gain situational awareness as disaster unfolds. In addition to textual content, people post overwhelming amounts of imagery content on social networks within minutes of a disaster hit. Studies point to the importance of this online imagery content for emergency response. Despite recent advances in computer vision research, making sense of the imagery content in real-time during disasters remains a challenging task. One of the important challenges is that a large proportion of images shared on social media is redundant or irrelevant, which requires robust filtering mechanisms. Another important challenge is that images acquired after major disasters do not share the same characteristics as those in large-scale image collections with clean annotations of well-defined object categories such as house, car, airplane, cat, dog, etc., used traditionally in computer vision research. To tackle these challenges, we present a social media image processing pipeline that combines human and machine intelligence to perform two important tasks: (i) capturing and filtering of social media imagery content (i.e., real-time image streaming, de-duplication, and relevancy filtering); and (ii) actionable information extraction (i.e., damage severity assessment) as a core situational awareness task during an on-going crisis event. Results obtained from extensive experiments on real-world crisis datasets demonstrate the significance of the proposed pipeline for optimal utilization of both human and machine computing resources.