A Mathematical Model for the Control of Infectious Diseases: Effects of TV and Radio Advertisements

The broadcast of awareness programs through TV and radio advertisements (ads) makes people aware and brings behavioral changes among the individuals regarding the risk of infection and its control mechanisms. In this paper, we propose and analyze a nonlinear mathematical model for the control of infectious diseases due to impact of TV and radio advertisements. It is assumed that susceptible individuals are vulnerable to infection as well as information through TV and radio ads and they contract infection via direct contact with infected individuals. In the model formulation, it is also assumed that the growth rates in cumulative number of TV and radio ads are proportional to the number of infected individuals with decreasing function of aware individuals. Further, it is assumed that awareness among susceptible individuals induces behavioral changes and they form separate aware classes, which are fully protected from infection as they use precautionary measures for their protection during the infection period. The feasibility of equilibria and their stability properties are discussed. It is shown that the augmentation in dissemination rate of awareness among susceptible individuals due to TV and radio ads may cause stability switches through Hopf-bifurcation. The analytical findings are supported through numerical simulations.