期刊
INFORMATION & MANAGEMENT
卷 55, 期 7, 页码 912-927出版社
ELSEVIER SCIENCE BV
DOI: 10.1016/j.im.2018.04.005
关键词
Information transparency; Product transparency; Vendor transparency; Transaction transparency; Perceived risk; Purchase intention
资金
- Research Grants Council of Hong Kong S.A.R [CityU 151111, CityU 11505917]
Consumers abandon their online purchases at an e-commerce website partly due to the lack of information transparency of the website. We identify the antecedents of consumers' perceived information transparency of an e-commerce website and its effects on consumers' online purchase intention. We collected data through a scenario-based survey conducted in a laboratory setting. We found that (1) product transparency, vendor transparency, and transaction transparency significantly influence perceived information transparency; (2) perceived information transparency significantly increases consumers' online purchase intention; and (3) perceived risk partially mediates the effects of perceived information transparency on purchase intention.
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