期刊
ENVIRONMENT AND BEHAVIOR
卷 47, 期 1, 页码 102-115出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/0013916513506442
关键词
energy; behavior; social media; intervention; content areas; games
Energy information for consumers can be complex and uninteresting. Games offer a compelling new context for home energy information that may engage consumers and change behaviors. Based on research showing the effectiveness of game elements used in serious contexts, we built a professional quality social game about energy use in a virtual home. In a laboratory experiment, playing the game for 30 min resulted in significant increases in energy efficient behaviors (e.g., turning off room lights) after play ended. In a field test of the same game, smart meter data showed a significant decrease in electricity usage compared with 30-day periods before and after play. Taken together, these results demonstrate that energy information embedded in an entertaining commercial-grade game can produce significant changes in energy behavior.
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