期刊
TOURISM MANAGEMENT
卷 46, 期 -, 页码 20-29出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2014.06.003
关键词
Medical tourism; Medical clinic; Quality; Satisfaction; Trust; Price reasonableness
资金
- National Research Foundation of Korea [31Z20130012923] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
Repeat business is critical to the success of medical clinics in the competitive medical tourism market. This study develops a model explaining international medical travelers' intention formation by considering the impact of quality, satisfaction, trust, and price reasonableness. A field survey was conducted at medical clinics. Findings from structural analysis indicate a good fit for the proposed model; perceived quality, satisfaction, and trust in the staff and clinic have significant associations affecting intentions to revisit clinics and the destination country; and satisfaction and trust acted as significant mediators. In general, support for the hypothesized moderating impact of price reasonableness in the proposed theoretical model was evident in the results of the metric-invariance test. Implications for theory and practice are discussed. (C) 2014 Elsevier Ltd. All rights reserved.
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