期刊
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
卷 45, 期 -, 页码 22-33出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2014.11.004
关键词
Environmentally responsible hotel; Eco-friendly behavior; Model of Goal-directed Behavior (MGB); Theory of Planned Behavior (TPB); Green consumerism
资金
- National Research Foundation of Korea [22B20130000032] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
Since rapidly growing numbers of customers prefer environmentally responsible products, efforts to green hotel operations are becoming increasingly important. The study reported here was designed to investigate guests' intention formation when selecting an environmentally responsible hotel. The intention was to extend the Model of Goal-directed Behavior (MGB) by integrating several essential variables (environmental awareness, perceived effectiveness, and eco-friendly behavior and reputation) in explicating customers' eco-friendly behavior. Findings from the measurement model indicated that study variables included a satisfactory level of reliability and validity. Results from the structural modeling revealed that the proposed theoretical framework had a strong ability to anticipate intention; incorporated constructs that played a vital role in hotel guests' decision formation; and identified attitudes and desires that acted as mediators. The role of established variables in the original MGB was redefined. Our model had superior prediction power over the MGB, accounting for guests' environmentally friendly buying behavior accurately. (C) 2014 Elsevier Ltd. All rights reserved.
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