期刊
JOURNAL OF SERVICE RESEARCH
卷 18, 期 1, 页码 6-22出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/1094670514537709
关键词
value propositions; engagement; service experience; service systems; service-dominant logic
类别
The proposed framework sheds light on the fundamental role that value propositions play in service systems. Building on service-dominant logic from marketing and structuration theory from sociology, the authors theoretically link three service constructs: value propositions as invitations from actors to one another to engage in service, engagement as alignment of connections and dispositions, and service experience as many-to-many engagement. The proposed framework generates future research directions and theory development regarding the crucial role of value propositions in service systems; ultimately, it contributes to a deeper understanding of markets that is different than that which is guided by the standard neoclassical economics view of markets.
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