Effects of Body Image on College Students' Attitudes Toward Diet/Fitness Apps on Smartphones

Considering the increasing use of diet/fitness apps, this study aimed to investigate how four factors related to body image-evaluations of and orientations toward both appearance and fitness-impact college students' perception of the usefulness of such apps. Based on the Technology Acceptance Model, this study tested a path model examining the relationships among the four body-image-oriented factors, perceived usefulness (PU) of diet/fitness apps, and behavioral intention to use such apps. Results from a path analysis revealed that while college students' evaluation of appearance and fitness decreased the PU of diet/fitness apps, their orientation toward fitness increased the same outcome variable.