期刊
COMPUTERS IN HUMAN BEHAVIOR
卷 45, 期 -, 页码 392-401出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2014.12.055
关键词
Anthropomorphic cues; Social perception; Self-awareness; Information disclosure
资金
- College of Communication Arts Sciences
- Graduate School of Michigan State University
Acknowledging the lack of studies examining both visual and linguistic anthropomorphic cues and the underlying mechanisms of their effects, we investigated how the different modalities of anthropomorphic cues in a health website influenced information disclosure. In a 2 (visual cues: human vs. non-human image) x 2 (linguistic cues: conversational vs. impersonal language) x 2 (question type: less vs. more sensitive questions) between-subjects experiment (N = 254), participants registered with a mock-up health website. We assessed a behavioral outcome of not disclosing personal information and psychological outcomes of social perception and self-awareness as potential mediators. Results revealed distinctive effects of the two modalities of the anthropomorphic cues. Anthropomorphic images, on one hand, increased public and private self-awareness, and public self-awareness in turn led to less information disclosure. Anthropomorphic language, on the other hand, heightened social perception and promoted information disclosure, but social perception did not predict the disclosure. These results indicate unique underlying mechanisms of the effects of anthropomorphism: priming effect of visual cues, and communicative effects of linguistic cues. (C) 2015 Elsevier Ltd. All rights reserved.
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