期刊
COMPUTERS IN HUMAN BEHAVIOR
卷 45, 期 -, 页码 204-212出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2014.12.018
关键词
Acculturation; Social media; Spanish social media; Hispanic; Hispanic culture
Dominating the media landscape today, social media are cultural institutions that influence users' cultural orientation. This study focused on how using social media might strengthen or weaken people's tendency toward certain cultural value systems. Specifically, how English and Spanish social media usage affected Hispanic users' acculturation into the American culture was examined. Through a survey of 996 self-identified Hispanic respondents in the U.S., it was found that English social media usage helped them develop strong orientation toward the mainstream American culture, while Spanish social media consumption reinforced their ethnic Hispanic cultural identification. This study further examined whether Hispanics with various demographic characteristics used social media differently and acculturated into the American society to different degrees. (C) 2014 Elsevier Ltd. All rights reserved.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据